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what's all this then?
welcome to intrepid media
by joe procopio (@jproco)

"I don't get it."

"Well. What's not to get?"

"What exactly are you trying to do?"


We're not manufacturing anything. We're not buying anything. We're not selling anything.

Welcome to Intrepid Media.

This is not some clumsy attempt at cashing in on the latest web trend. Sure, we want to be a portal, but we haven't gone out and done the market research on how to get all our visitors to stick. We want to be a community, yet we haven't the inclination to niche ourselves into a select group of the most profitable cross-section of the eLite. We want to provide content, but not porn.

So you can see where I'm having trouble with this. You may also see where the fascination lies for me. I had a vanity site, and it reeled in a good deal of visitors (having a working band and a steady writing career helped quite a bit). But eventually the thought of updating information pertaining only to myself became a task as irritating as it sounds. I had a strictly business site, but that only led to a creative malaise that eventually spelled death for itself. Eventually, I came to understand that the more detail I applied to the definition of the site, the more bored I became with it. With a medium this DIY, the thrill lies in the perpetually changing landscape.

Ultimately, it came down to using my powers for good instead of evil. Community over self-promotion. There are plenty of us out there, just like me, trying to sell that novel, swing that record deal, or otherwise get our stuff read, heard, seen, mentoined, etc. I figured some of us might be interested in what some of the others had to say about getting there.

I write for a magazine called Smug, where each month I author the Posedown column. I'm in a band known as brilliant, who are currently working on our third CD. I am working on my third novel. I code for the web during the day. That's me. I also know a lot of talented people, and I have this idea that there are literally thousands more out there.

So I thought I'd get you all together.

In kicking that off, Jael McHenry has come aboard as Senior Editor. I've known Jael for about five years, since we started trading barbs on the misc.writing newsgroup. Jael is a fascinating writer, and she gets my vote for most likely to succeed as novelist who actually has something to say. We're lucky to have her.

So now that you've met us, we'd like to meet you. Take a moment to register, we won't sell your name and we won't clog your mailbox. Once you've done that, feel free to contribute. We're looking for great writing, great music, great visuals, just about anything with a creative bent. Or just tell us what you'd like to see on the site. Watch it grow with us, bail when you've had enough. This issue is the first of what I hope will be many. Jael and I are the first of what will be a mad throng of creative people. Okay, maybe not mad throng.

Thanks for playing along.


Joe Procopio trades in pop culture and tech culture, allowing him to poke fun at so many things. He's written for a number of online and offline publications from the late, lamented Smug to the fancy-pants Chicago Tribune and also for television. He's a novelist, a shredder, a joker, and a family man. Scoff at joeprocopio.com or follow on Twitter @jproco.

more about joe procopio


how to make $3.8 billion without really trying
the worldcom mess made simple
by joe procopio
topic: general
published: 7.1.02

fear ends here
welcome to intrepid media
by joe procopio
topic: general
published: 3.1.00


joe procopio
4.15.01 @ 1:21p

This column is outdated, both in focus and the links. Which means it did exactly what I had hoped. The landscape has changed around here is the last 18 months. Staff went from 2 to 9. Contributors went from 10 to 150. I believe it's all been for the better. Wait until you see what the next 18 months will bring. It's going to change tenfold again.

Where am I trying to get? That's the thing. I'm not. I'm watching the trip unfold in front of me, to get all zen on you. But at least I got to the point where I've provided a forum for that question to be asked. Also a good thing.

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